Korean Beauty, otherwise known as "K-Beauty" is gaining a lot of popularity in the skincare industry. It’s easy to get swept away by beauty trends so I'm here to guide you. What is K-Beauty all about? Korean Beauty is about combining tradition with innovation. In regards to tradition, Koreans have used herbs and fermentation practices for centuries. I was surprised to learn that Korean Beauty is not about excess, but more about a holistic minimalism approach. They believe in high quality ingredients, protecting and nourishing the skin barrier, and a less-is-more approach. (Basically our philosophy here at Balance Beauty Spa + Wellness.) Why all the hype? The Korean government spends a LOT of money to promote the beauty and entertainment industries. (Which is why K-Pop is so popular, too.) With all of this money being poured into their beauty industry, they are known to be at least a decade more advanced than we are here in the USA. (This is where innovation comes in.) Between the science-y (that's a word, right?) ingredients and their innovative packaging- it’s very fun for skin nerds like ourselves. How do I start exploring K-Beauty? I've saved you the trouble of having to go down the K-Beauty "rabbit hole," by exploring, hand-selecting and testing some really great products and techniques. The best place to start would be to come see us for a Customized Korean K-Beauty Facial.